Case in point is Facebook's more recent push to get more celebrities to use the site more publicly. That's an obvious response to Twitter's success in the area and, while Facebook may never be able to directly compete with the former, it's trying to attract at least some of the activity normally reserved for Twitter.
All Things D is underlining this fact with some inside knowledge from Facebook, though the social network won't say publicly that it's interested in driving people away from Twitter.
But there's good reason to be interested. Facebook's ad revenue keeps on growing and it's already the second largest player in some areas, behind Google.
However, Twitter is getting a lot of attention from the entertainment business, TV, movies, and music. And that attention translates into cold hard cash.
Source: http://news.softpedia.com/news/Facebook-Wants-Steal-Celebrities-Away-from-Twitter-374020.shtml
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